Toyota Banner Ad = Love

Good Monday All! Recently saw this little banner ad gem on evite.com. Whoever is creating Toyota's banner's deserves a raise. Why am I so gushy - take a look at the screen capture below. Whether by accident or sheer genius, the Toyota ad matches the site background causing it to appear as part of the global nav content versus a contained ad within it. Why is this amazing - because I actually read it.

So some takeaways for this would be:

1. Go the extra step of creating banners with similar backgrounds for high traffic sites your ad may be served on;
2. Think of creative ways to design your ad without the rectangular box. By Toyota removing the border of their ad, it appears less of a "banner ad" and more as page content, which when a user is scanning may have more of an impact on recall vs ignore the box at the top most of us are prone to do.